Brick-and-Mortar Business Model: Advantages, Disadvantages, and Adaptations in the Digital Economy

Introduction to Brick-and-Mortar Businesses Brick-and-mortar businesses, also known as traditional retailers or physical stores, represent the cornerstone of consumer shopping, offering an essential in-person experience. These businesses operate from a permanent physical location where customers can browse and purchase goods and services face-to-face. In today’s digital economy, brick-and-mortar businesses face

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