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Introduction to Brand Equity Brand equity represents a significant value added to a company when its products or services become synonymous with a powerful, distinctive, and desirable identity. By creating a positive association between a name, logo, or image and a superior product or service experience, companies can generate higher
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Introduction and Definition of Brand Extension Brand extension refers to a marketing strategy where a company extends its existing brand name into new product categories or markets. This approach allows companies to leverage their established brand reputation, customer loyalty, and brand awareness to introduce a new offering. By associating the
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