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What is a Franchisee? A franchisee is an independent entrepreneur who acquires the right to use an established brand’s identity, business model, and operational know-how under a licensing agreement. This allows them to operate as part of a larger network while selling goods or services under the franchisor’s well-known trademark.
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Introduction to Franchises A franchise is a unique business model where an entrepreneur acquires the right to use another company’s proven business system, products, and services under the franchisor’s established brand name. In this arrangement, the franchisor grants the franchisee a license to operate within defined territorial boundaries in exchange
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