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Introduction to Market Cannibalization Market cannibalization is an intriguing phenomenon that occurs when a company’s new product competes with and displaces sales from one or more of its existing products. The term is also referred to as corporate cannibalism, indicating the loss in sales for older products as a result
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Introduction and Definition of Brand Extension Brand extension refers to a marketing strategy where a company extends its existing brand name into new product categories or markets. This approach allows companies to leverage their established brand reputation, customer loyalty, and brand awareness to introduce a new offering. By associating the
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