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Understanding Market Segmentation Market segmentation refers to the process of dividing a larger heterogeneous market into smaller groups or segments based on shared characteristics. The primary objective of market segmentation is to allow businesses to tailor their marketing efforts and product offerings to meet the specific needs, interests, and behaviors
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Introduction to Market Segments Market segments serve as a critical foundation for businesses looking to offer targeted services and products tailored to their customers’ needs. Market segments are groups of consumers that share common characteristics, making them distinct from other market subgroups. Marketing teams and corporations rely on these segments
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